Marketing and sales SaaS ideas score highest on willingness to pay because the pain is directly tied to revenue — bad lead data, unattributed spend, and tools that break at scale cost money every day they go unsolved.
Anyone sold a niche business that never really got off the ground? I've been working in the citizenship by investment/residency by investment space for about 7 years. Over that…
running a marketing agency with 4 full timers and watching our outreach costs eat up more of our margins every quarter. we're sending maybe 2000 cold emails a month plus some…
[1-star App Store review of "PREVIEW: Planner for Instagram"] This app was so amazing the way it was, now it’s completely different and difficult to navigate. I have subscribed to…
Hey everyone, Like a lot of full-stack devs here, I absolutely hate the manual grind of B2B lead generation. You either spend hours building scrapers that break when the target…
I’ve been running a dev-first B2B SaaS, but the second a user hits our pipeline, everything turns into vibes and spreadsheets. We track product events like crazy, ship fast, and…
Sales and marketing is one of the best categories for a bootstrapped SaaS, and the reason is simple: the pain is measured in lost revenue, so buyers move fast. SaaSHunt scans subreddits like r/marketing, r/SaaS, r/Entrepreneur and r/PPC daily, isolates the posts where marketers and founders are actively frustrated with a tool or workflow, and scores each on intensity, frequency and willingness to pay. This category consistently produces some of the highest willingness-to-pay scores in our whole dataset, because a marketer who cannot attribute spend or cannot get clean lead data is losing money right now — not hypothetically. The complaints below are real posts: someone paying too much for stale lead lists, someone whose reporting stack falls apart when they add a second channel, someone who wants one feature that no existing tool ships. Each is a validated starting point. When you scan them, look past the individual gripe and toward the pattern — if three different people describe the same broken attribution problem in the same month, that is a market, not a mood. Note the subreddit each came from, because that is exactly where your first ten customers are already talking. Marketing buyers are also easy to reach: they hang out in public, they respond to cold outreach when you lead with their own words, and they will pay monthly for anything that reliably moves a number. Sign up to see every scored pain point in this category, sort by opportunity score, and turn any one of them into a concrete build plan.
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